Visual Communication Design (Undergraduate)

About the Program

Visual Communication Design which comprises many fields, like photography, video production, advertising design, game design, and page design emerged with the rise of the needs of the last centuries. Because of these characteristics, Visual Communication has its own unique place in the communication faculties.

Visual Communication Design exceeds the limitations of graphic design and embraces a wide range of areas related to mainly communication such as TV and film production, video and image processing, 2D and 3D animation, photography, package design, and corporate identity design.

Visual Communication Design education, in short, is for the students who like transferring knowledge, ideas, and dreams using photographic images, videos, and films, and who want to discover the creative potential in visual elements, and new things deeply affecting them.

Key Disciplines in Visual Communication Design

Visual Communication Design exceeds the limitations of graphic design and embraces a wide range of areas related mainly to communication, such as TV and film production, video and
image processing, 2D and 3D animation, photography, package design, and corporate identity design.

This multidisciplinary approach enables students to work across both traditional design fields and emerging digital media.

Visual Communication Design Curriculum
The Visual Communication Design curriculum provides students with a comprehensive education that covers both foundational design theory and applied creative and technical skills.
Core subjects in the program include:

• Foundation Design Courses: Basic Design I & II, Freehand Drawing I, Drawing and Modelling, Visual Perception and Design, and Introduction to Design Studies, which
  build students’ core design vocabulary and visual thinking skills.
• Communication and Media Theory Courses: Introduction to Mass Communication,
  Theories of Mass Communication, Media Persuasion Techniques, Media Law and Ethics,
  and History of Art and Culture, which provide the theoretical and cultural foundations
  underlying visual communication practice.
• Photography and Image Production Courses: Basic Photography, Commercial
  Photography, and Digital Image Processing, which develop students’ technical and
  aesthetic command of photographic and image-based media.
• Video, Film, and TV Production Courses: Digital Video Processing, Fundamentals of
  TV Production, and Cinematography (elective), which train students in moving-image
  production from concept to post-production.
• Animation and 3D Design Courses: 2D Animation, 3D Animation, and Advanced 3D
  Modelling, which give students hands-on experience with industry-standard animation
  and modelling techniques.
• Design, Branding, and Advertising Courses: Graphic Design and Production,
  Advertising Design, Brand Identity Design, and Digital Media Interface Design, which
  focus on applied design work for commercial and corporate communication.
• Emerging Technologies in Design: Artificial Intelligence Applications and Information
  Technology and Design, which introduce students to the integration of new technologies,
  including AI-based tools, into the visual communication design process.
• Emerging Technologies in Design: Artificial Intelligence Applications and Information
  Technology and Design, which introduce students to the integration of new technologies,
  including AI-based tools, into the visual communication design process.
• Capstone and Professional Practice Courses: Graduation Project I & II, Portfolio
  Design (elective), and two Summer Training internships, which allow students to apply
  their accumulated skills to professional-level projects and gain real-world industry
  experience.

Studio-Based Learning and Creative Practice
Students in the Visual Communication Design program develop their craft through continuous hands-on work in the studio, supported by summer internships, graduation projects, and
photography trips that connect classroom learning to real industry experience. Most courses in the curriculum are built around active studio practice, carried out in our fully equipped studio
and design labs, featuring high-technology cameras, sound equipment, lighting systems, and editing facilities within the Faculty of Communication.

Accreditations
Visual Communication Design has been accredited as of June, 14 2024, by the Foundation for International Business Administration Accreditation (FIBAA), which is an institution authorized
in performing external evaluations and issuing accreditation certificates.

Education Opportunities

Interdisciplinary Approach to Education
The program utilizes an interdisciplinary approach using art and technology, supported by other scientific disciplines, which allows students of the department to have real work experience during their education.

Key Areas of Study
In addition to the theoretical courses in which the current aesthetic trends and theoretical foundations of communication are taught in mutual interaction, the department offers video production, multimedia design, 2D and 3D graphic animation, editing and generic graphics, and web design, where students discover their own creative potential and develop it further with the expert assistance of faculty members. The department also follows emerging tools and
approaches in the field, including AI-assisted applications, which are increasingly incorporated into coursework alongside traditional design practice.

Career Areas

Students who graduate from the Department of Visual Communication Design can gain the opportunity to work in many areas of the communication sector, with the interdisciplinary intellectual and creative skills they have gained and their skills to master new communication technologies. In addition, students can orient themselves towards the academic field if they wish.

Visual Communication Design Roles in the Communication Sector With the existing cooperation with media organizations, agencies, and printing houses, students of the department have the chance to gain experience in real business life during their education.

Our graduates can find career opportunities in the following areas with the technological knowledge and creative skills they have acquired:

• Web Design
• Animation
• Interactive Information Design
• Computer-Aided Graphic and Multimedia Design
• Advertising and Public Relations
• Video and Film Production
• Special Effects Design
• Post-Production
• Art Director or Creative Director in Advertising Agencies
• PC Software Screen Work
• Editing Suites in Local, Regional, and National TV Organizations